SEO

SEO Services

“Build it, and they will come” unfortunately does not work for websites. That is why search engine optimization (SEO) is such a vital part of any digital marketing strategy – and one of the services that we offer at Iyanu Agency.
 

Our experts work with your website to ensure that it can always be found on the search engine results pages when people look for your brand or what your brand offers.

What Does SEO Look Like?

SEO is a long-term process that you keep on working at – refining, growing, and building as the search engine algorithms change and grow too. It can take a bit of time for SEO changes to make an impact on your rankings, but it is worth it to stick to the plan – we promise.
 

So, what does that plan look like?

Keyword
Research

The foundation of SEO is the use of keywords on your website. These are the individual words or the phrases that people will use on the search engines to find your business – either specifically or a business that offers what you do.

Our team of experts will start by identifying the primary keywords for your brand and disperse them across the relevant pages of your website. Once this is done, the research will continue to find more keywords and phrases that you can rank for to boost traffic to your website.

Building
Meta Data

The next phase is ensuring that the meta data of your website is complete. This is often the content that you and the visitors to your website don’t see. However, it’s the content that Google and the other search engines use to understand what your website and the individual pages of it are about.

Meta data includes the website pages’ title and description – this is what shows up on the search results pages. It also includes alt tags for your images and media content.

Including Keywords
In Content

The keywords also need to be included in the writing on your website and this is where our SEO services intersect with our creative services. Our team has skilled SEO copywriters to craft content that is interesting and useful to read, as well as follows SEO best practices in terms of showing the search engines why it should rank for the specified keyword.

Building
Links

Another important element of SEO – and one that doesn’t revolve around keywords – is that of link building. Every link that comes from another website to your website is essentially a vote of confidence that tells Google your website is worth taking note of.


Our team of SEO experts know exactly how to build positive links from websites that will give authority to your website. We’ll create a strategy for guest posting on blogs, seeding articles on news sites, sharing content to social media and more.

Ensure Your Website
Is Found

SEO is all about building your ranking on the search engines and ensuring that whenever someone searches for what you offer, your website comes up on page one. Get in touch to get your SEO services started.

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