Advertising

Advertising Services

Did you know that there is a difference between marketing and advertising? Many people use the terms interchangeably. But there is actually a distinction.

Marketing is more about customer engagement and interactions. The practice is all about understanding who your target audience is and working out how best to engage with them. Marketing is all forms of promotion for a brand.

Advertising, on the other hand, is a form of marketing or a channel of marketing. Advertising is also largely where you pay money to get your content and brand message out in front of your target audience.

What Is Paid Media Advertising?

Essentially, paid media advertising is exactly what it sounds like – paying to place media content in front of your potential customers. We see it every day on social media platforms like Facebook and Instagram. We also see it when we use Google to search for things. Those adverts on the sides and in the content of your favorite news source – paid media content.

At Iyanu Agency, we have a team of experts who work in paid media advertising for online campaigns. Our team understands the ins and outs of a wide range of platforms, including Google Ads, Facebook and Instagram, Twitter, LinkedIn and more.

The Benefits of Paid Advertisement:

Quantifiable ROI

The beauty of paid media online is that you can see exactly where your budget is going and track precisely how many leads and sales you get from each advert and campaign. This is because all online adverts track clicks through to your website. From there, you can track if the people who land on your website via an advert end up making a query about your offerings or even make a purchase. It’s never been easier to see your return on investment (ROI).

Highly Specific Targeting

With online advertising, you can target exactly who you want to see your adverts. If you only want people who are actively in your area to see an advert about a sale at your store, you can set the geo-location. This ensures that the potential lead must be in a certain region to see your advert.

Our team of experts will help you to build your target audience through extensive targeting practices. We can include or exclude people based on age, gender, location and even their interests based on keywords and sites visited.

The Ability to Make Real-Time Adjustments

Paid digital advertising is a lot more flexible than paid advertising on television or the radio. You no longer create your advert and then send it off to the platform to run as and when they will. You are in control of when your advert is “flighted”. You are also able to monitor the results of the advert and make adjustments to see if you can get even better results.

Choose The Advertising Specialists

The Iyanu Agency team is ready and waiting to build your advertising campaign, monitor its progress and ensure you get the best ROI. Get in touch today to get your campaign started.